Customer acquisition costs are higher than ever in today's competitive, on-line marketplace. NurseryLink has been designed to ensure you make a
profit on your sales and not simply cover costs while you, the owner, work for free!
Daiv Freeman
Introduction
There are 6 different types of clicks that you can set up with the NurseryLink feature that have various pricing. A brief explanation
is given below for each listing type. Each supplier is free to use all 6 types of links or just 1 of them. Prices are based on
how well the type of link will translate to sales. See the NurseryLink Benefits page
to learn more about the value built into the links.
Individual Listings
The individual listings are the links that show up on the detail page for a given species. When you add an individual listing, a
notification is automatically displayed alerting visitors to your listing. If interested, the visitor can click to see your listing
details. If the listing details are a match, the visitor can then click the link button to your web site. The rate for individual
listings is $0.50/click (USD). These links are highly qualified, but the price is low, because there will typically be many more of these links than
any of the other types.
Buy Succulents Page
The Buy Succulents page shows up as the first link on major search engines for keywords like
"Buy Succulents", "Buy Succulent plants", "buy succulents online" and many other related terms that people use
to find sources to purchase cactus plants. To show up on these searches, you would have to pay each search engine individually.
With SucculentGuide.com NurseryLink, you can be added to this page and immediately have your nursery included on this top
position for all these search engines. You also get a third-party endorsement from SucculentGuide.com, which gives skeptical
on-line buyers more confidence in your service. The price is set at $1.00/click because it is the most prominent place on
the entire internet for a cactus nursery to be listed.
Nursery Summary Page
The nursery summary page works well for you as you can display your contact information up-front to web-site visitors. This is very much
like running an advertisement in a phone book. However, since the specific items that you have available are not listed, the chance of
getting lookers vs. buyers is higher on this page. Therefore, the link price is set to only $0.50/click. On this page, users have the
option to go to your web site, but are encouraged to visit your supplier page where they can learn more about your products.
Featured Items
Featured items enable you to call attention to specific types of products or specials that you have to offer. Clicks on these are
especially pre-qualified and have a high conversion-to-sales ratio. These listings also enable you to upload images which increase
the server load. Therefore the price for each click is set at $0.75.
Catalog Downloads
With a catalog download, there is a much higher ratio of repeat business as well as a tendency for larger orders. The catalog option
enables you to upload a file and this uses more server resources. Customers that are not serious buyers are unlikely to take the time
to download a file. Therefore this highly effective link is set to just $1.00 per click.
Network Sites
Linking to your network sites like Facebook and Twitter promotes future business, but not usually a direct purchase. Ebay links tend to
create impulse purchases, but are also more costly due to Ebay fees. While these links are certainly good for business, the rate is
set at $0.50 per click to ensure your listing price doesn't outweigh your sales.
Free Links!
Nurseries that contribute images for use on the guide or who write articles for publishing under the articles
section will be given a permanent link to their website. There is no charge for any clicks on these links as the image or article is "payment" enough
for all clicks. There is no limit on either of these, but the images and articles are subject to approval before publishing.
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